On 1st July, the historic landmark of Shanghai-The Cool Docks, witnessed a fashion feast of art and beauty-VGRASS 2016 A/W media preview. This preview took Butterfly After Renascence as its theme with butterfly element through all the details, which was meant to manifest a new elegance of VGRASS 2016 A/W after renascence.

The entire venue was decorated with butterfly wings, which made our guests experience wonderful illusion of witnessing butterfly’s renascence in a romantic forest. With these vivid butterflies, VGRASS new series gradually came into sight.

In this new season, with exquisite flounces and butterfly shape, designers endow women with elegance and natural beauty.

▎Selected Series • Advanced Handcraft ▎

VGRASS has been dedicated in female fashion for 19 years pursuing perfection in product development. In recent years, well versed in stereo clipping of unique X Silhouette, VGRASS increasingly focuses on the inheritance of traditional crafts. Advanced craftsmanship combines with elegant colors, sketching out a dreamlike profile.

▎Selected Series • Limited Edition ▎

VGRASS 2016 A/W continues to adopt international design and advanced fabrics, cooperating with Italy designers to create VGRASS 2016 A/W Limited Edition. When luxury fur meets sweet Macarons color, with butterfly elements embellished, a coat in the winter becomes so light and sweet. A heart-warming fashion tour is ready to open.

In this media preview, various major media arrived at the scene. In the fashion building adjacent to the Huangpu River, everyone witnessed VGRASS continuation of classic silhouette and sublimation of brand spirit.

Shanghai famous hosts- Chen Yao and Zhang Mofeng appraising VGRASS 2016 A/W series

Just like a butterfly experiencing struggles and pains when emerging from a chrysalis, VGRASS insists on “Slim” as its brand spirit, And develops new series to meet Asian women’s aesthetic appeal. VGRASS endows each piece with unique charm, and prepares to open a new season of elegant fashion.