VGRASS took a lot of time and energy to build a new high-end store, and finally launched its flagship store In The Malls At Oriental Plaza on July 16th. Located in Asia's largest integrated commercial buildings, the store is a solid step of VGRASS marketing strategy. With 450 square meters area and elegant interior design, this flagship store leads a new fashion of contemporary female lifestyle, dedicated to bring pleasure of shopping for our distinguished customers.

Adhering to its brand concept-“Elegant Inside, Beautiful In Shape”， VGRASS flagship store at Beijing Oriental Plaza manifests female elegance through all the details. The outer wall uses marble dry hanging stone, manifesting peaceful as well as dignified atmosphere. Decorated with modern models and colorful butterflies, our guests may feel themselves in a romantic fairy land.

On the occasion of opening day, VGRASS invited actress of new generation Augusta Xu-Holland to witness this opening ceremony and VGRASS new elegance. Following Augusta Xu-Holland, VGRASS new products slowly came into sight.

Born with the "hybrid" temperament, Augusta Xu-Holland has a distinctive exotic beauty. Fingertips dancing on the clothing rod, Augusta Xu-Holland gladly chose her favorite summer dresses. Every twinkle and smile was so fascinating, revealing her mild and elegant temperament.

In real life, Augusta Xu-Holland is cheerful and enthusiastic. “Every piece is such adorable!” In face of many new products, she frankly expressed her love of VGRASS.

"There must be a nice dress in the summer!" As a fashion lover, Augusta Xu-Holland selected a variety of dresses for herself in the store. In the selection of collocation, she very much focused on the silhouette and details.

With classic X silhouette and three-dimensional cutting, VGRASS greatly impressed Augusta Xu-Holland at the first sight. Putting on VGRASS dress, Augusta Xu-Holland instantly became a magic princess, switching freely between grace and sweetness.

Personal demonstration of Augusta Xu-Holland shows the fresh and elegant side of her.
Want to know which one is her favourite?
Come to Beijing Oriental Plaza to explore more!
Look forward to your visit!